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Monday, October 28, 2013

Singapore Airlines' "Passengers Come First Policy "Wins Customer Loyalty

How could we not forget the iconic Singapore Girl and the Singapore Airlines jingle that goes . . ."Singapore girl, you're a great way to fly"?  Last October 24, we had a chance to get to know the people behind this company whose image has been stamped in our minds as a gracious, memorable, luxurious way to fly in a press gathering at Chateau 1771 in Greenbelt.  It was a fun, light, friendly conversation with the management team who sincerely wanted people to know that they care enough to risk profit over passenger convenience.  Their attitude "It is not the passengers fault when there is a delayed flight so they don't deserve the inconvenience or extra expense."  In other words, they will take the burden of making up for such unavoidable problems.  And  they also want people to not perceive them as being expensive as they present competitive rates for high quality service and perks.  The conversation also covered security, drunken passengers, rowdy kids, lost baggages, medical equipment, cuisine, accommodations and their response to such emergencies or challenges.  In summary, I gathered that they are willing to go that extra mile to keep the passengers unburdened by these unforseen incidents.  Below are their offerings for the month of October . . .


Fly & Cruise with Crystal Cruises
In a first of its kind partnership, Singapore Airlines, American Express and Crystal Cruises are offering the best luxury packages coined as “Fly & Cruise in Luxury”. American Express Cardmembers can enjoy as much as 50% savings on both air and cruise components, which include roundtrip all-inclusive airfare on Singapore Airlines Suites, First or Business class and all-inclusive cruise experience on board the 6-Star, all-suites Crystal Cruises to over 20 voyages covering South America, South Africa, Europe, Southwest Pacific, Asia and more. The Fly & Cruise in Luxury promotion fares start from USD 5,726 for a 12-day cruise from Bali to Singapore. American Express Cardmembers can also avail of additional savings of as much as USD 1,500 per person for bookings made until October 30, 2013. This promotion runs until May 2014. For more details, visit www.singaporeair.com, www.americanexpress.com.ph, or call Adventure International Tours, Inc. (doing business as American Express Transnational) at 884-9403 / 884-9427 or 38.   

KrisFlyer Miles 
Members will be able to use their KrisFlyer miles to pay for Singapore Airlines and SilkAir flights booked through the SIA website.  Customers can choose to mix miles and cash to pay for their next airfare, including payment for fuel surcharges and taxes. With a minimum of 5,000 miles to start using this feature, customers will have the opportunity to use their KrisFlyer miles earlier, and before they expire.

KrisFlyer is Singapore Airlines' frequent flyer programme. Members can use their miles to pay for all or part of their airfares on Singapore Airlines or SilkAir when they book on singaporeair.com, or redeem award flights on over 30 world-class airlines to more than 1,000 destinations in 170 countries. Miles can also be redeemed for flight upgrades on Singapore Airlines and SilkAir, Singapore Airlines’ regional carrier. For more info, visit their website at www.KrisFlyer.com

Singapore Airlines Airbus A330-300:
Singapore Airlines received the first of 19 new A330-300 aircraft at a ceremony in Toulouse, France last 21 January 2009. These aircraft have recently been added to the fleet servicing the Manila Singapore route.

The aircraft is configured in a two class layout, with 30 new Business Class seats, and 255 Economy Class seats. The Singapore Airlines A330-300 fleet is powered by two Rolls-Royce Trent 700 engines

Key facts and figures of the  aircraft are as follows:
Seating Configuration: 285 seats (2-class configuration)
Range: 4720 nautical miles
Wingspan: 60.3 meters (198 feet)
Length: 63.7 metres (209 feet)
Height: 17 metres (56 feet)
Maximum Takeoff Weight: 233,000 kilograms (233 tonnes)

Singapore to London:
Passengers who are flying from Singapore to London have become the first to experience Singapore Airlines’ next generation of cabin productselegantly upholstered seats all the way from Scotland and the new KrisWorld in-flight entertainment system. via Singapore Airlines from Manila to London with a stopover in Singapore.

The new cabin products, which are set to be Singapore Airlines’ benchmark for premium air travel, are being introduced on a Boeing 777-300ER aircraft. All throughout the month of October, it will operate selected flights between Singapore and London. For more information and updates, visit www.singaporeair.com.


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