Friday, March 29, 2013

Chefs on Parade 2013, A Vision of Culinary Love, Wraps Up with a Grand Burp!

Press Update:
Chefs on Parade 2013 (COP 2013), a four-day hospitality event, culinary competition and trade exhibit held at the SMX Mall of Asia last February 28 to March 3, attracted over 35,000 visitors—up from about 26,000 visitors at COP 2011. 

Organizer Hotel and Restaurant Association of the Philippines (HRAP) confirmed that with 286 trade exhibit booths, over 120 food experts and guest chefs in attendance, and 481 students and 261 professionals as contestants, COP 2013 is definitely the grandest that HRAP has organized since 1974.   

The biggest winners of the competitions were the International School for Culinary Arts and Hotel Management (ISCAHM) and Makati Shangri-La Hotel who cinched the Presidential Trophies in the student division and professional division, respectively. Team Thailand from Dusit Thani College won the Asian Market Basket competition. 

Overall Chairman Philippe Bartholomi declared, “COP 2013 was a resounding success… Everyone from the trade and other organizers has recognized COP as the leading hospitality show in the Philippines.”

“Our biggest achievements this year were getting the interest and involvement of everyone in the industry, seeing so many happy people meeting their favorite celebrity chefs, and knowing that so many culinarians gained further knowledge through interaction in the competition and workshops,” Bartholomi continued.
There were 28 cooking demonstrations and 26 workshops. The topics of the demos ranged from local and international cuisine to special ingredients. Demo presenters included luminaries such as Boy Logro of GMA 7’s “Kusina Master” and Emmanuel Stroobant of the Asian Food Channel’s “36 Ways to Live.” Workshops by local and international food experts covered subjects on food preparation, service and business. 

There was also a Great Adobo Challenge exhibition match sponsored by the Department of Tourism and the Tourism Promotions Board wherein expat chefs whipped up their version of the Philippines’ most famous dish.
Another special feature at COP 2013 was the Organic Food Avenue wherein several local producers were able to present and sell their products.
Chef Emmanuel, a second-time guest at COP, thanked the Organizing Committee for inviting him again and paid tribute to Chairman Bartholomi and his hard-working team. Chef Emmanuel said, “It is such a pleasure to be with you guys. You are putting a lot of work with passion.”

Restaurateur/Filipino cuisine promoter and past HRAP president Glenda Barretto, who was honored with a Larry J. Cruz award, said that she is proud of how Chefs on Parade has grown. She declared, “To the Organizing Committee, you did a good job. I congratulate you for your success.”    

Brother Victor Franco, FSC, President of De La Salle-College of Saint Benilde praised the COP for developing young culinarians. He said, “This activity brings together young people with their mentors, their idols, their inspirations. The healthy competition brings out the best in young people.”

COP 2013 culminated with the visit of Chef Emmanuel Stroobant to COP 2013 beneficiary Tuloy Foundation, a home and learning center for street children. Chef Emmanuel was accompanied by Chef See Cheong Yan of Enderun, Chef Sau del Rosario, New York-based Filipino chef Alex Dino, Chef Jerome Lacressonierre of Alain Ducasse Education, and HRAP officials. Chairman Bartholomi described the visit as “emotional” because 900 wards of Tuloy Foundation welcomed their group very warmly. Chef Emmanuel gave a lecture to the kids and prepared meals with the students of Tuloy Foundation’s culinary program. 

At the closing ceremonies, HRAP President Eugene Yap thanked the sponsors, partners, guests and supporters who helped make COP 2013 an event that exceeded their expectations. “We are eternally grateful to everyone,” said Mr. Yap. “But the work doesn’t really stop here. As soon as COP 2013 is finished, it’s time to think of the next one.”

Perhaps not many know that Chefs on Parade is put together by volunteers who make up the Organizing Committee. Love for the industry and a vision for the Philippines as a topnotch culinary destination motivate them to work tirelessly. As Chairman Bartholomi gladly said, “COP is really a gathering point for everyone in the industry… It has been an outstanding, enriching, inspiring, unique and exceptional experience. Here’s to the next Chefs on Parade in 2015!” 

Ms. Lorna C. Ambas, LJC Pres and COP 2013 Organizer

Chefs on Parade would not have been successful without its generous supporters. This list includes sponsors De La Salle-College of Saint Benilde, the Department of Tourism, Tourism Promotions Board, Meat & Livestock Australia, Unilever Food Solutions, Nestle Professional, Mama Sita’s, Del Monte, Oleo-Fats, La Filipina, Julio’s and KitchenAid; partners Trade Net, Totalgaz, Allied Metals, Resorts World Manila, Multi-Mach, Enderun Colleges, Imacron, Liquid and Liquid Creations, Technolux, Allegro Beverage, Puratos, Imarflex, Ecolab, Plan Z, Philippine Center for Creative Imaging, KLG International, Placement International, Asian Food Channel, GMA News TV, Manila Bulletin, Philippine Daily Inquirer, Business Mirror, Olive Magazine, Flavors Magazine, F & B World, Cook Magazine, Hospitality News Magazine; and hotel partners Bayview Park Hotel, Pan Pacific Manila, Microtel Inn & Suites, The Manila Hotel, Resorts World Manila (Remington Hotel), Waterfront Manila Pavilion Hotel & Casino, The Bellevue Manila, The Heritage Hotel Manila, and Diamond Hotel Philippines.

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